According to Food Ingredients First, Premier Beverage Group is providing the marketplace with a sneak peek of its dynamic new OSO Energy Beverage premium packaging designs, scheduled to be launched during the first quarter of 2012.
“Our new packaging sets us apart from the cluttered mainstream energy drink category by providing a premium, glass-bottle design that discerning customers will be glad to enjoy,” according to Fouad Kallamni, President of Premier Beverage Group. “Our allnatural formula, iconic brand image, and bold identity have always been top shelf.
“Sophistication and exception quality remain OSO’s key elements. The final undertaking was designing a world-class bottle that would feature the pristine clarity of the liquid and become the premium experience that exceeds a standard energy drink.”
OSO worked with Monday Collective, a brand design team in New York, on the rebranding of their line. “The design for OSO simply expresses the brand concept—a unique natural energy beverage with exquisite taste,” said Rochelle Martyn, Co-founder of Monday Collective. “OSO has a refined visual presence to challenge the loudness of the energy drinks market with an effortless style and sophistication.
“The bottle structure was custom designed to reflect its premium stature and a simple brand identity presents the name in a pure and interesting way. OSO’s brand design disrupts the visual language of the energy beverage category and has an image that will connect with its style conscious consumer.”
“It’s clear that energy beverages have become a significant part of the overall beverage landscape,” Kallamni explained. “For exclusive on-premise venues such as hotels, restaurants and clubs, canned versions of beverages are generally not considered ‘tableready.’ For instance, while you may see Coca-Cola at the table, where it’s poured into a glass prior to being served, you rarely—if ever—see a can. Our new packaging provides these venues with the ability to place OSO on the table, and still maintain their high end image.”
OSO beverages has completed the designs and production specifics for its glass bottle, and expects to go into production with its new line before the end of the year.
