Pernod Ricard is happy to support the merger of industry bodies ICAP and GAPG into one association to promote responsible consumption.
The newly created organization, International Alliance for Responsible Drinking (IARD), brings together members of the beer, wine and spirits industries. This merger will enable our entire industry to better coordinate its efforts and means to fiercely promote responsible drinking. Supporting research and implementing education programs are some of IARD‘s focuses.
This organization will also make sure that a balanced debate on harmful consumption of alcohol is established internationally and will be the single contact for all our of industry’s stakeholders. IARD can already count Pernod Ricard as one of its members, one that intends to actively participate to its work, as the Group already did with ICAP and GAPG.
“I am glad to see that our industry bodies are taking our commitments further with this new organization. Promoting the responsible consumption of our brands is at the heart of our Group’s development strategy. Since 2012, 91% of our affiliates implemented at least one initiative in that regard.” said Pierre Pringuet, CEO of Pernod Ricard.
Ann Keeling will take the position of CEO of IARD on January 1, 2015. Her extensive experience in social development and her ability to work with national and international agencies as well as NGOs will be a great asset for IARD.
The International Center for Alcohol Policies (ICAP) and the Global Alcohol Producers Group (GAPG) have merged to form the International Alliance for Responsible Drinking (IARD). Continuing and expanding ICAP’s work, IARD will support implementation of the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking, promote understanding of the positive role of alcohol in society, and contribute to an informed debate by providing balanced and evidence-based science.
