Pernod Ricard Launches ZED Moscato

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It’s not white, it’s not red, it’s ZED! Pernod Ricard has just launched ZED Moscato Rose, an unconventional new sparkling wine for consumers searching for something satisfyingly sweet, pink and bubbly in an edgy unique package.

ZED was created to speak to female consumers who are demanding a Sparkling Rose Moscato in a sweeter style. Moscato is the fastest growing varietal in the U.S. and more specifically Sparkling Moscato Rose is the fastest-growing category in wine today with a growth rate at 485% in the last 52 weeks, according to Nielsen.

When consumers taste ZED, they can expect:

On the Eyes: Blushing pink with a vibrant wink

Scent: Exotic perfume of rosewater and fresh picked grapes just snapped from the vine

How it Tastes: An enticing and lingering experience of freshness and creaminess that tantalizes with a feisty effervescence

Serving Suggestion: A diverse and friendly drink, social as an aperitif and a solid partner when paired with strong flavors. Can also be incorporated into fun and easy cocktails.

ZED is currently available in select retail establishments in New York and Georgia. Suggested retail price per bottle is $14.99.