NEWCASTLE BROWN ALE LAUNCHES LIMITED EDITION SUMMER ALE
JUST IN TIME FOR SUMMER
Because We Think People Drink More Beer When It’s Warm Outside
Newcastle Brown Ale announced the nationwide release of its Limited Edition beer, Newcastle Summer Ale. On shelves now for a limited time, Summer Ale is a light golden ale with a crisp citrus aroma and a dry, hoppy finish.
“In the spirit of Newcastle’s recent commitment to No Bollocks, and our pledge to tell it like it is, I will simply say: Summer Ale is a refreshing, delicious beer meant to be enjoyed in the summer, when it’s hot outside. We hope you buy a lot of it,” said Charles van Es, brand director, Newcastle Brown Ale.
Brewed with Optic malts and Styrian Golding and Challenger hops, Newcastle Summer Ale has an alcohol by volume (ABV) of 4.4 percent with 26 International Bittering Units (IBUs). The beer is brewed in partnership with the historic Caledonian Brewery.
Newcastle Summer Ale is available nationwide from May 2012 through July 2012 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Summer Ale will also be available on draught at pubs in select markets.
