According to PRNewswire, visitors to the Georgia Dome to watch the Atlanta Falcons this season will have the opportunity to enjoy a smooth new selection at the bar. New Amsterdam Gin has announced a new sponsorship agreement with the Atlanta Falcons.
“We are excited to kick off the season with the support of New Amsterdam Gin,” said Jim Smith, Chief Marketing Officer. “As an organization focused on creating memorable fan experiences, we are always looking for ways to offer our Falcons fans expanded ways to enjoy the game; New Amsterdam Gin brings something new and unique to a day at the Dome.”
New Amsterdam Gin will be available throughout the stadium, with signature cocktails featured at branded New Amsterdam stands. The sponsorship also includes the use of official team marks and logos for consumer retail promotions.
“New Amsterdam is delighted to launch this new relationship with the prestigious Atlanta Falcons franchise,” said Gerard Thoukis, Director for Marketing for New Amsterdam Gin. “We are thrilled to introduce our gin to the Falcons fans and work with the team to bring them the best sporting experience possible. We look forward to an exciting 2011-12 season.”
The announcement of the New Amsterdam Gin’s partnership with the Falcons is commensurate with sponsorship agreements with five additional National Football League Teams this year.
