National Restaurant Association Show Opens Submissions for Startup Alley Exhibitors

National Restaurant Show 2020 Startup AlleyThe National Restaurant Association Restaurant, Hotel-Motel Show® is excited to announce the opening of the Startup Alley submission process. Startup Alley, presented by American Express, will showcase the latest digital innovations, emerging technologies and high-tech ideas for improving restaurant operations or revenue growth during the event, set to take place in Chicago’s McCormick Place, May 16-19, 2020.

“Innovation in the foodservice industry is what keeps our industry growing, competitive and exciting,” said Tom Cindric, president of Winsight Expositions. “Year after year, the pioneering products that provide delightful and thoughtful solutions to the industry’s challenges and productivity demands are astounding. This unique show floor destination gives buyers, media and restaurant staff a sneak peek at the future of foodservice. I can’t wait to see what this year’s Startup Alley exhibitors are bringing to market.”

Technology that improves the dining experience remains at the forefront of the foodservice industry. Since 2015, the National Restaurant Association Show has showcased the best restaurant technology startups in Startup Alley, recognizing the critical role played by new, innovative players in the arena. The 2020 submission criteria requires companies to be in operation for no more than 3 years with at least one paying customer. Product must focus on the use of technology to solve a problem within the restaurant industry, including:

  • Supply chain
  • Sustainability
  • Marketing
  • Payments
  • Workforce or Operations

Must offer value to the industry, scalable and future-proof, and a new exhibitor.
“Startup Alley at the National Restaurant Association Show has proven to be a defining moment in our young company’s history. We immersed ourselves into everything the program offers, and this participation is definitely a key driver of our current growth trajectory in the US and abroad. We are so grateful for the opportunity to be a part of this impactful program,” said Juan Higueros, Co-Founder & Chief Operating Officer, Bear Robotics.

Visit for Startup Ally submission details, application questions and to see a list of previous exhibitor participants. The submission deadline is close of business, February 5, 2020.

During The Show, plan to visit the selected companies featured in Startup Alley, located at the TECH Pavilion, to discover new ways to unlock potential and get a sneak peek at the future of the foodservice industry.