Restaurant Sciences <http://restaurantsciences.com/press-releases/restaurant-sciences-names-margaritas-summer-2013-top-adult-beverage-concoctions/>, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry, identified the top ten Summer 2013 concoction purchases, with Margaritas the clear winner with a 20.5 percent market share.
Iced Teas featuring multi-spirits were second with an 8.8 percent share, while Martinis ranked third at 6.9 percent. “Margaritas were the clear cut adult beverage concoction winner throughout the 2013 summer season,” said Chuck Ellis, CEO and president of Restaurant Sciences LLC. “Margaritas’ versatility and extensive flavor variety held more appeal for consumers over multi-spirit iced teas and martinis.” See the full list <http://restaurantsciences.com/press-releases/restaurant-sciences-names-margaritas-summer-2013-top-adult-beverage-concoctions/> .
Restaurant Sciences analyzed more than 50 million cocktail and spirits purchases at bars, restaurants, nightclubs, sports venues and recreation/leisure facilities from June through August 2013.
