According to PRNewswire, the little black dress is an iconic symbol of simple elegance—every woman’s easy choice for looking good and feeling confident. Just like its namesake, new Little Black Dress Vodka is designed specifically to capture the essence of what women want in a cocktail: fuss-free, burn-free, and flavorful, with an eye toward calorie count. Developed by a team of savvy ladies—from concept and product innovation, brand management to legal, production and finance—this is an industry rarity. This fully female team created vodkas that they would want to sip. In addition to its classic offering, Little Black Dress Vodka comes in three natural flavors—pineapple honey, blueberry pomegranate, and black cherry-vanilla. They are only 90 calories per 1.5 oz serving.
According to Laura Webb, Brand Director, “Too many people are intimidated by complicated cocktail recipes and ingredients. We wanted to design a brand all about women, accentuating ease and superb taste. We also realize a lot of women are mindful of the calories in cocktails, so when creating the Little Black Dress Vodka we wanted to provide excellent flavors that wouldn’t require a lot of high calorie mixers, but rather taste great straight up or with only a few simple low calorie ingredients.”
The new female-friendly collection of spirits will co-host the annual Little Black Dress Vodka and Wines Celebrity LBD Auction benefitting Dress for Success. More than $140,000 has been raised for women’s charities since 2007.
