Bärenjäger Introduces Honey & Bourbon


Bärenjäger Honey Liqueur, the original honey liqueur, has announced the brand’s first-ever line extension. Bärenjäger Honey & Bourbon is a delicious blend of premium honey liqueur and Kentucky bourbon whiskey, made with generous amounts of pure honey and all natural ingredients. Both Bärenjäger Honey & Bourbon and Bärenjager Honey Liqueur differentiate themselves from the growing competition by being made with pure, natural honey and no artificial flavors. Both products are hand-crafted by Schwarze & Schlichte, one of Germany’s oldest family owned companies.

The unique blend of Bärenjäger Honey Liqueur, made with real natural honey, and Kentucky bourbon results in a balanced sweet bourbon taste with distinct notes of honey on the finish. Bärenjäger Honey & Bourbon will be available nationwide in April 2012.

This introduction comes only a few months after Bärenjäger Honey Liqueur unveiled its new packaging. The new look is more contemporary, yet continues to honor and embody Bärenjäger’s unique history and lore. Made in Germany, Bärenjäger is a 70 proof honey liqueur made from neutral grain alcohol and pure premium natural honey. Each bottle contains 300 grams of pure honey and boasts a subtle sweetness, with notes of spice and herbs. Due to the versatility of the brand and the increased popularity of honey and flavored liqueurs, Bärenjäger Honey Liqueur has grown consistently since 2000 and has more than doubled in sales over the last decade.