Last Round Announces Partnership with The Hangover Part II

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Last Round, the all natural hangover support drink, is pleased to announce its partnership on The Hangover Part II, the sequel to The Hangover from 2009. Last Round will introduce movie-themed packaging that showcases The Hangover Part II logo and movie call out on bottles and display boxes. They will also be kicking off their co-branded national advertising efforts and social media activations, which will feature call-to-action messaging to drive consumer participation in contest activations as well as to generate awareness for the movie release, opening on May 26th.

Last Round has been showing great success in stores and with consumers. “This has been a very exciting few months for us,” said Renee Sarnecky, Marketing Manager for the brand. “We are thrilled to be teaming up with The Hanover Part II, which ties in naturally with Last Round. It’s an amazing opportunity and we couldn’t be more excited to have a film partnership of this magnitude to elevate brand awareness.”

Last Round will also be launching the partnership on Facebook with the “VIP Correspondent” contest that will give fans the opportunity to post videos showing why they should be the VIP correspondent. Videos can be submitted from April 29th-May 9th. One grand prize winner will be selected based on highest number of votes from Last Round Facebook fans and be awarded a trip to Los Angeles to attend The Hangover Part II premiere to be the VIP correspondent to report back to the general public. Runner-up prizes include Last Round prize-packs with Hangover Part II related merchandise.

Contest details can be found at http://www.last-round.com and the promotion will be run via their Facebook page http://www.facebook.com/LRHangoverSupport. Fans over the age of 21 are encouraged to participate and spread the word.