Beam Inc. is pleased to announce that the Laphroaig® Distillery was awarded the Whisky Visitor Attraction of the Year in Whisky Magazine’s global Icons of Whisky 2014 competition. This esteemed honor follows the Laphroaig® Distillery’s win in the Icons of Whisky Scotland, where the brand took home the Whisky Visitor Attraction of the Year award for that region.
“We are thrilled to be recognized as one of Whisky Magazine’s prestigious global Icons of Whisky,” said John Campbell, Laphroaig® Master Distiller. “For nearly 200 years, we’ve worked hard to ensure that the distillery reflects the same distinctiveness one would find in a bottle of Laphroaig®. From guided tours to our Friends of Laphroaig® loyalty program, we welcome visitors into the family by gifting a plot of Islay land they can call their own while offering a truly memorable experience.”
The Whisky Magazine editorial panel noted that the Laphroaig® Distillery “offers a warm welcome to visitors from across the world. From a walk through tour to owning your piece of Islay, Laphroaig® has stamped its mark on the visitor [center] experience.” This is the first win for Laphroaig® in the Icons of Whisky.
The Icons of Whisky are held to commend the people and places behind the world’s greatest whiskies. The Whisky Magazine editorial panel votes in two stages, the first being a regional voting round conducted for companies based in the U.S., Scotland and the “Rest of the World,” then the panel votes on the regional winners to select the global Icons of Whisky.
To learn more about Laphroaig® Scotch Whisky or how to become a Friend of Laphroaig®, visit www.Laphroaig.com, LIKE us on Facebook www.facebook.com/laphroaigusa, or follow us on Twitter @LaphroaigWhisky.
Laphroaig® (La-‘froyg) literally means “the beautiful hollow by the broad bay.” Born from the streams and blue peat smoke of Islay, Laphroaig® is a Single Malt Scotch Whisky with a distinct taste and story in every bottle. The secret to Laphroaig® is that it benefits from the happy circumstances of where it is produced—next to ocean water and on land that gives Laphroaig® a unique peaty taste. It is one of only a few distilleries that still uses traditional malting floors and dries and infuses its own malt with the thick blue smoke from old peat-fired kilns. It’s also the only Single Malt Scotch Whisky to bear a Royal Warrant bestowed by HRH Prince Charles.
