Knob Creek® Bourbon, a leader in the small batch bourbon category for more than 25 years, is teaming up with Jesse Israel, reflection expert and founder of The Big Quiet, to help fans of its bourbon take some well-deserved time to reset, especially after the demands and challenges faced in recent months. Knob Creek is introducing Bourbon Reflection, a IGTV video series encouraging people to sit back, reflect and renew for the year ahead.
The Bourbon Reflection series consists of three reflection experiences, each narrated by Israel with cameos from the Beam Family’s 7th Generation Master Distiller Fred Noe, along with images from Knob Creek’s distillery and bourbon-making process. With no less than nine long years of time and dedication put into making its bourbon, Knob Creek knows the value of a hard day’s work and recognizes the incredible effort it took so many to get through 2020 and into this new year. This series is a way to encourage those who share the bourbon’s work ethic to make time to reward themselves along the way.
“After a hectic year, more than ever, we could all use a moment to take a deep breath and renew,” Israel said. “I know what it means to work hard, but also know the importance of balancing that work with moments to reset and recharge. The values that Fred and his team uphold when crafting Knob Creek inspire me, as their standards and hard work reflect the same principles people are navigating as they continue to find balance in their lives.”
Watch, listen, and take part as Noe and Israel take you through three reflective video experiences to reflect on the energy and effort you put in every day and prepare for the year ahead. Releasing throughout the month of January, each video focuses on a topic that is not only intrinsic to the values of Knob Creek Bourbon, but also important to its fans:
- “The Value of Hard Work,” is a five-minute reflection with questions to help guide Knob Creek fans into the mindset of finding the balance between working hard and resting as we enter the new year.
- The series will continue with “Leaving a Legacy,” a six-minute reflection ideal for the new year as it prompts Knob Creek fans to consider the legacy they want to leave behind instead of just working to survive the day.
- The series will conclude with the launch of “Reward Yourself,” a six-minute reflection using a guided relaxation technique to help Knob Creek fans reflect and reward themselves during a stressful, intense time.
“It isn’t always easy to uphold the highest standards of your work,” said Noe. “But through the years of crafting Knob Creek Bourbon to bring out the biggest flavor and quality possible, I’ve learned hard work only matters if we enjoy our lives and reward ourselves along the way. So, I hope our Bourbon Reflection video experiences provide a much-needed reward to all other hard workers right now.”
Knob Creek Bourbon is patiently aged and crafted, creating a full-flavored spirit that reflects the flavor, strength, care, and patience that define pre-prohibition whiskey. The return of Knob Creek’s 9-year-old age statement, along with the permanent addition of Knob Creek® 12 Year Old Bourbon and introduction of the limited-edition Knob Creek® 15 Year Old Bourbon last year, bear witness to the time and effort that go into each and every bottle of Knob Creek.
The Bourbon Reflection experiences will be available on Knob Creek’s IGTV starting on January 12.