Hiram Walker is pleased to announce the launch of its second new permanent flavor addition in the past six months, Hiram Walker Watermelon Sour Schnapps. Hitting retail shelves in February 2012, Watermelon Sour is a 30 proof watermelon schnapps that can be uniquely combined with a wide range of spirits and mixers to create cocktails, mixed or straight up, that are easy to drink and bursting with juicy watermelon flavor.
Flavored cocktails are continuing to gain popularity in the on-and off-premise, making Watermelon a natural selection as the next permanent addition to join the wide and wonderful array of cordials in the Hiram Walker portfolio.
“Watermelon continues to be a favorite flavor and adds an unexpected, summer-inspired twist to popular cocktails like cosmos and margaritas,” said Juli Falkoff, Brand Director for Hiram Walker, Pernod Ricard USA.
Watermelon Sour Schnapps is made with all-natural flavors, adding a fun and palatable twist to a range of mixed drinks and shot recipes. Watermelon Schnapps serves as an ideal partner with other Pernod Ricard portfolio leaders including Absolut, Avion and Malibu.
The launch of the new Watermelon Sour Schnapps will be supported in both the on premise and at off premise retail through custom designed POS and tale tents that will encourage trying the watermelon recipes.
“The addition of our Watermelon Schanpps rounds out the Hiram Walker portfolio with all the styles and flavors on-premise accounts most desire.”
Hiram Walker Watermelon Sour Schnapps will be available in 1L, 750mL and 50mL sizes. The suggested retail price for a 750mL is $9.99. For drink recipes, visit http://www.HiramWalker.com.
