According to PRNewswire, Hennessy celebrated the one year anniversary of Hennessy Black, the brand’s first major product introduction in the United States after almost 50 years. Staying true to the product’s nightlife spirit, the momentous occasion was celebrated with DJ Cassidy, known for throwing epic annual birthday parties, as he hosted his 30th birthday bash in NYC.
“Hennessy Black is a brand that fits into my world of social and high-energy occasions. Because we both had reasons to celebrate, it just made sense to do it together this year,” said DJ Cassidy. “I was thrilled to share the energetic, mysterious and intriguing Hennessy Black experience with my guests during the party.”
The event included sounds from some of the hottest talents including Hennessy Black DJ Samantha Ronson, Q-Tip, a performance by Swizz Beatz, and a surprise reunion show by New Edition, led by front man Bobby Brown. Notable celebrity guests included Carmelo Anthony, Kristie Alley, Russell Simmons, Adrienne Bailon and Doug E. Fresh.
“We are excited to mark the one year anniversary of Hennessy Black in such a big way. Last year when it launched nationwide, we had hopes that it would be a huge success, and one year later, this product line extension has far surpassed our goals,” said Billy Paretti, Vice President of Marketing at Moet Hennessy USA. “Not only was this a celebration of our success thus far, but the launch of an even better year to come.”
