Hendrick’s Gin Launches a Series of “Voyages Into The Unusual”
World’s Most Unusual Gin Embarks on Five-City Journey Filled with Awe-Inspiring Scenes and People of Peculiar Passions
NEW YORK, June 7, 2012 /PRNewswire/ — The delightfully peculiar Hendrick’s Gin is kicking off a year-long series of “Voyages Into the Unusual” with three nights of extraordinary experiences in Houston, TX. Filled with awe-inspiring scenes, creative cocktail creations and a scintillating cast of characters, Hendrick’s Gin’s unique Voyages will also visit ports of call in San Francisco, Chicago, Philadelphia and New York City.
In each city, Hendrick’s Gin and fellow journeyers will bid farewell to the humdrum, unfasten their senses and venture beyond what is known during three nights of awe-inspiring events. Hendrick’s Gin will transform each port of call into a highly unusual realm, complete with a grand Explorer’s Lounge, a frenzied Botanist’s den and a full scale Apothecary.
The Voyage begins with The Hendrick’s Delightfully Peculiar Cocktail Academy in which a small group of guests will partake in the most wondrous exercises in cocktail making while their captain guides them through the history of gin, tipples and punch. The next night, Hendrick’s Gin will welcome droves of fellow travelers to sample most peculiar libations and be entertained by a collection of unusual people with surprising skills and visionary ideas. The Journey concludes with an epic evening for readers of the computerized periodical Thrillist that will be full of extraordinary ventures, peculiar revelry and imaginative concoction.
An array of unusual libations will be served including an ever-evolving “Hendrick’s Traveling Punch” which will be modified ever so slightly by using the best local and seasonal ingredients available in each city at the time of each “Voyage”.
“Hendrick’s ‘Voyages Into The Unusual’ provide a haven from the mundane while introducing people to the wonders of Hendrick’s Gin,” said Joanne Birkitt, Hendrick’s Gin Senior Brand Manager. “Travelers will get a peek inside our unusual world by learning about the history of our unusual spirit, tasting specially created libations and meeting entertaining and talented people who think about the world just a little bit differently. We can’t wait to see who we’ll get to know during our voyage across America.”
“Voyages Into The Unusual” will commence in Houston, TX from June 5th-7th and move onto to San Francisco, CA (June 19th-21st), Chicago, IL (September 25th-27th), Philadelphia, PA (October 16th-28th) and conclude in New York, NY (October 30th-November 1st).
For more information, kindly visit www.hendricksgin.com.
