Heineken USA announced that Heineken and Dos Equis have earned the advertising industry’s highly-coveted CLIO awards for creative excellence in the Film and Film Campaign categories, respectively.
Heineken’s “The Entrance,” which became a YouTube sensation and had more than four million views in its first three weeks, earned a gold CLIO award in the film category. The short film demonstrates the confidence, open-mindedness and resourcefulness of a Heineken “Man of the World,” and kicked off the new global campaign that Heineken enthusiasts and CLIO judges embraced.
Dos Equis also took home a Gold CLIO Award in the category of Film Campaign with “The Most Interesting Man in the World.” The campaign has played a large role in making the brand one of the fastest growing import beer brands in the United States, and one of the most popular global beer brands on Facebook.
“Winning CLIOs for ‘The Entrance’ and ‘The Most Interesting Man in the World’ is a testament to the creative thinking and innovative marketing being executed across the Heineken USA portfolio,” said Lesya Lysyj, chief marketing officer for Heineken USA. “Both works helped Heineken USA significantly boost its digital media presence and generated great enthusiasm among our consumers. We strive to produce creativity that engages the consumer in unique and effective ways and ensures we are part of the collective conversation.”
The CLIO awards is one of the most recognized global competitons for advertising, design , interactive and public relations honoring creative exellence and innovation. Fewer than 10 percent of CLIO awards submissions survive the first round to make it to the CLIO Awards Shortlist, from which juries re-evaluate the work to determine Gold, Silver, and Bronze statue winners.
