Heineken USA has announced its selection of Wieden+Kennedy of New York as the advertising agency of record for the brand. W+K NYC’s responsibilities will include strategic and creative development to support the brand’s global strategy and positioning.
“Wieden+Kennedy is an outstanding creative agency. They are the agency of record for the new global “Legends” campaign for Heineken, and created “The Entrance” which is currently running in the U.S.,” said Heineken USA Chief Marketing Officer, Lesya Lysyj. “We believe they are a great fit for us as an organization and will challenge us to get to the next level. They also think in unconventional ways which is so important in today’s competitive environment.”
With this decision, Wieden+Kennedy NY will immediately assume responsibility for advertising, including digital, for both Heineken Lager and Heineken Light.
“We had great chemistry with this client from the get-go, so we are thrilled,” said Neal Arthur, Managing Director of Wieden+Kennedy New York. “We’ve always had the utmost respect for the Heineken brand, and are really excited to be working with them again.”
