Trendsetting Latino artists, musicians, DJs, filmmakers and tastemakers will unite under one roof in New York this summer at The Spot by Heineken. In partnership with Remezcla, a leading creative house and content authority on emerging Latin culture, The Spot by Heinken is a place that inspires and connects everyone to Latin music and culture. The three-week initiative combines all elements of a performance space, art gallery and a local hangout.
The Spot by Heineken will be located in Soho’s Nolita neighborhood, and will launch on July 13th with over 12 events bringing together a mass audience for live concerts, art exhibits and film screenings, all curated by Remezcla. Artists and partners that will be part of The Spot by Heineken’s line up include Kinky, Tego Calderon, La Mala Rodriguez, Vico C and Carla Morrison, and the New York International Latino Film Festival. Content from The Spot by Heineken will also be available via www.remezcla.com/TheSpot, a multimedia hub that provides access to events, as well as original videos, music and interviews of performing artists.
“Latin music and culture have revolutionized urban trends, so we’re thrilled to be partnering with Remezcla to offer our audience an enhanced cultural experience this summer,” said Carolyn Concepcion, Brand Manager of Heineken. “The Spot by Heineken offers the community access to some of today’s hottest and more unique Latinos in the music and art world through an engaging platform, all while strengthening Heineken’s support of creative and innovative minds in the Latino community.”
“The Spot by Heineken celebrates the convergence between Latin culture and urban creativity, and is a big testament to the impact that many Latin artists and the creative community have made on US cities. Partnering with Heineken on The Spot supports Remezcla’s vision for building digital and social platforms to discover, celebrate, and experience the diversity of emerging Latin music and culture scenes. New York City is the perfect place to start telling this story,” said Andrew Herrera, CEO and Founder of Remezcla.
The Spot by Heineken will have the participation of over 30 artists and organizations. Partners and the final line up will be announced in the upcoming weeks. The public can preview the space and get information about these events by registering at www.remezcla.com/TheSpot.
