Heineken Launches Winter Seasonal Brew to U.S. Markets

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Heineken USA announced the launch of Noche Buena, a Bock-styled Lager brewed by Cerveceria Moctezuma, S.A., specifically made for the Fall/Winter season. The limited edition traditional Mexican beer will make its way to select markets in the United States this October.

Noche Buena features a fairly dry up-front characteristic followed with a thick mouth feel and subtle sweetness, combining fine malts with spicy Styrian hops grown in Slovenia. Beer enthusiasts will notice berry notes at the finish and a nice caramel toasted malt aroma at the nose.

“We are very excited to be slowly expanding the availability of Noche Buena, Mexico’s highest regarded seasonal beer,” said Paul Smailes, Senior Brand Director for Dos Equis, Heineken USA. “We’re confident this fantastic beer, brewed in limited quantities, will be savored by those consumers looking for an exclusive winter seasonal.”

Noche Buena will be available for purchase throughout Texas and Chicago in the beginning of October, arriving at Heineken USA’s distributors mid to late September.