To provide consumers a nationwide platform to showcase their artistic talents and pay homage to Black History Month, Heineken announced today its second annual Black History Month Art contest. The brand will provide one lucky consumer a chance to win $5,000 and an opportunity to have their artwork featured in the 2013 Heineken Black History Month Advertising Campaign. The winning artwork will be featured across national print, digital, in-store point of sale, and out of home advertising during Black History Month in 2013.
Beginning January 23rd, fans and aspiring artists where legal will be encouraged to upload their original artwork on the Heineken Black History Month tab on Heineken’s Facebook page, www.facebook.com/Heineken, until February 17th. Between February 18th and the 29th, Heineken will leverage its Facebook community to cast votes for their favorite design. The top ten submissions with the most votes will be considered by a panel of judges to decide the final winning artist. Entries will be judged on creativity and originality (60%), as well as each artist’s portrayal of black history (30%), and Heineken (10%). The winner will be announced on March 8th, 2012.
“Heineken is excited to not only support Black History Month but also showcase artists nationwide,” said Olga Osminkina, Senior Brand Director of Heineken. “We look forward to the various submissions from participants and hope this program provides a budding artist a chance to have their artwork showcased on a national platform.”
The Heineken Black History Month program will kick off this year with a campaign featuring artwork by the 2011 finalist, Latasha Williams.
Entrants must be 21 and over to participate.
