In a recently completed agreement, HCA Marketing Group of Detroit, MI has acquired BevBiz Marketing of Avon, CT. The deal solidifies a long-time strategic partnership between creative services firm HCA Mindbox and trade communications specialists BevBiz Marketing. The combined companies will offer strategic and creative marketing services to clients in the beverage alcohol industry, including strategic planning & analysis, marketing promotions, sales strategy & selling tools, trade PR & media, and digital/social media.
The new entity, BevBiz Marketing, provides integrated communications plans, primarily targeting beverage distributors and retailers, designed to maximize supplier share-of-mind and voice to deliver on sales and trade marketing objectives. BevBiz also helps new-to-market brands navigate the complexities of the U.S. beverage alcohol landscape, identify importers and distributors, and develop compelling sales solutions. With combined beverage alcohol experience of over 100 years, the BevBiz team offers strategic insight, best practice, and communications plans and materials that deliver results. Past and current clients include Allied Domecq Spirits, Brockman’s Gin, Campari, Edrington, Frangelico, Gonzalez Byass Wines & Spirits, Tanduay Asian Rum, Trinchero Family Estates, Tullamore Dew Irish Whiskey and Warsteiner Beer.
“Having worked in partnership with BevBiz Marketing for nearly 15 years, it is gratifying to have the two companies under single ownership,” says Paul Charbonneau, President. “While we have always worked together seamlessly, the new single entity strengthens the team, expands our scope of services and accelerates our ability to do great work for our clients,” he continued. “Quite simply, the combination of industry experience and creativity, with quick turnaround at a fair value, offers a unique proposition to beverage alcohol companies looking to improve how they communicate with their trade partners.”