According to PRNewswire, Guinness and the Pro Football Hall of Fame have announced their 2011 season partnership and their search for the game’s boldest fans.
With more than 250 years of history and a distinct taste, Guinness is known for being the bold choice when choosing a beer on game day. As such, the brand’s partnership with the Pro Football Hall of Fame aims to celebrate those bold fans that demonstrate their unwavering team loyalty, passion and commitment each fall. Whether through its Facebook bronzing application or the grand prize trip to Indianapolis, Guinness and the Pro Football Hall of Fame will honor fans everywhere that have made extraordinary contributions to better the football fan experience.
“The Pro Football Hall of Fame features some of history’s most iconic athletes, yet the game involves more than the players themselves,” said Doug Campbell, Guinness Brand Director. “This partnership lends itself to recognize those bold individuals who stand out from the crowd and immerse themselves into the action. These are the fans that Guinness wants to uncover and honor.”
Between now and October 31st, U.S. residents who are at least 21 years of age at the time of entry, can visit www.facebook.com/GuinnessUS to make their case for why they are one of the country’s boldest fans. Up to ten grand prize winners will be chosen based on their ability to prove their passion for the game, demonstrate their dedication to their team and convince the judging panel of legendary Pro Football Hall of Famers that their excitement is contagious.
“Every year the Pro Football Hall of Fame welcomes a new class, each inductee possessing qualities that differentiate him from the one before,” said George Veras, President, Pro Football Hall of Fame. “This search will be no exception. Each candidate will undoubtedly be unique and certainly posssess a boldness that is comparable to none—a characteristic for which Guinness is known.”
“It’s the type of fan who plans the ultimate tailgate or the designated driver that makes sure everyone gets home safely during the playoffs,” Campbell continued. “These are the types of bold fans Guinness is searching for.”
Fans that are selected receive their own bronze bust at Guinness’ unveiling ceremony in Indianapolis, and will be given the opportunity to attend the Pro Football Hall of Fame Class of 2012 Selection Show, airing live Saturday, February 4, 2012, on the NFL Network.
Guinness has opened a unique and special exhibit within the Pro Football Hall of Fame for the first time, dedicated to showcasing football’s boldest fans. The brand honors these fans in the same way that the Hall of Fame honors football legends, record holders and league MVPs.
