Modelo Especial/Negra Modelo Draft Bus Kicks Off Promotional Tour
Crown Imports recently introduced Modelo Especial and Negra Modelo beers on draft in select markets in the US. To support the draft launch, a promotional bus toured several Texas markets. The bus is scheduled to visit select markets to promote the launch of Modelo Especial and Negra Modelo on draft, including San Antonio, Houston and Dallas-Fort Worth.
The Modelo Especial/Negra Modelo draft bus stopped at various on-premise accounts, where Crown Imports personnel met with retailers and wholesalers and educated them on the new draft beers.
Modelo Especial, the No. 3 imported beer in the U.S., and Negra Modelo on draft are now available in 16 states including Arizona (Phoenix, Tucson), California (Los Angeles, Bakersfield, San Francisco, San Jose, Oakland, Sacramento, San Diego), Colorado (Denver, Colorado Springs, Loveland), Connecticut, DC, Florida (Tampa), Illinois (Chicago), Maryland, Nevada (Las Vegas), New Jersey, New Mexico (Albuquerque), New York, Ohio (Cleveland, Columbus, Cincinnati), Texas (Austin, Conroe, Dallas/Ft. Worth, Houston, San Antonio), Northern Virginia and Washington (Seattle).
Additional markets will continue to come online as this program expands throughout the U.S. later in the year and into 2010.
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