For over fifteen years Traci has guided large, multi-faceted programs, developed and implemented strategies at scale, honed her storytelling skills, and tirelessly collaborated with diverse teams to reach business goals. All of the soft and hard skills she has acquired over the years as a successful program manager and marketing director provide the foundation for building compelling strategies and forging lasting client relationships.
Her career at the Director level began in 2007 at creative agency Finity Communications. There, she developed employee facing, highly technical print collateral and web portals for large health care and financial institutions across the country. She then became an Account Director at Ricochet Partners, a full-service advertising agency with a client base spanning from a local cosmetic company to one of the world’s largest international cement companies.
Said Food+Beverage Innovations CEO and co-founder Jeff Jetton, “Traci’s an incredible talent with a perfect combination of marketing know-how, leadership and consensus-building skills and technical abilities. We’re excited to have her aboard to help deliver our message to the masses.”