Exclusive Look at Hornitos Black Barrel Launch


March 13, 2014 Hornitos launched their newest tequila, Hornitos Black Barrel, at an exclusive world premiere party at NYC’s Ward III and Bar Business Magazine was there. This tasting event featured three signature cocktails, a lesson in tequila sipping, black jack tables and Black Barrel by the glass.

Hornitos Tequila Ambassador, Victor Martinez hosted the evening with much cheeky pizzazz. And all in attendance left with their own bottle of the spirit that has yet to hit US shelves.

According to the company, “Hornitos® Black Barrel® Tequila is redefining the premium tequila experience. Hornitos® Black Barrel® is a super smooth, triple aged, 100% agave tequila uniquely aged to embark distinct and complex whiskey notes. The tequila starts with 100% Hornitos® Tequila, which is aged in traditional American Oak barrels for 12 months. Once the soft, smooth, complex flavor of the Añejo tequila has been achieved, the liquid is placed in deeply charred American Oak barrels for four months to ensure that the tequila breathes through the caramelized layer of sugar, imparting the rich character, golden amber color and smoky notes traditionally found in whiskey. Lastly, the tequila is aged in specially-toasted American Oak barrels for two months to impart a creamier, vanilla character to add depth and complexity to the final spirit.”

Hornitos Black Barrel is set to hit shelves Monday, April 14th.