It’s no secret, enjoying wine and music together is a perfect pairing and Brancott Estate™ is bringing an exciting music based program to consumers by creating a marketing partnering with seven time Grammy Award winning band, Lady Antebellum.
“We are thrilled to bring together the flavorful and distinct wines of Brancott Estate with the rich harmonies of Lady Antebellum. This partnership brings together two of the best things in life, music and wine,” says Matt Foley, Brand Director of Brancott Estate, Pernod Ricard USA.
“We were lucky enough to have the chance to play over in New Zealand a few years ago,” said Lady A’s Hillary Scott. “We’ve made so many great fans and memories over there, so we’re looking forward to bringing a taste of it out with us on the road this summer thanks to our friends at Brancott Estate!”
Brancott Estate will be activating at select concerts throughout the Spring and Summer. They will have in store promotional materials encouraging consumers to download their favorite Lady Antebellum tracks, as well as a number of signed guitars they will giveaway through their Facebook page. As part of their contest Brancott Estate will be offering consumers a chance to win a VIP experience with Lady A and go backstage to meet the band before one of their concerts. Consumers will need to upload an image of their own home’s Downtown. Entry and more information will be featured on Brancott Estate’s Facebook page: www.facebook.com/brancottestate
Enjoy Brancott Estate wines responsibly. www.brancottestate.com
