DRink PR Selected as U.S. Agency of Record for Award-Winning Martin Miller’s Gin
San Francisco-based DRink PR has been selected as the U.S. agency of record for premium English gin brand Martin Miller’s Gin. Headed by Debbie Rizzo, a thirteen-year veteran in the spirits and mixology industry, DRink PR will manage all U.S. PR efforts for the well-known brand.
“We are extremely pleased to be working with DRink PR,” said Janet Wampler, Brand Director for Martin Miller’s Gin.”Their reputation in the spirits industry is unparalleled and will help us to further awareness for this exceptional gin.”
“Martin Miller’s Gin is a great example of true craftsmanship in spirits,” said Rizzo. “I am looking forward to a winning partnership with the Martin Miller’s team in the US and abroad.”
DRink PR will work to encourage trade and consumer awareness by focusing on the quality and heritage behind the brand. The agency will target the ‘Gin-telligentsia’, via national and regional consumer press, new media, and drinks trade press.
The gin, brought to life by entrepreneur Martin Miller, will celebrate its 10th anniversary this year. Martin Miller’s Gin, which celebrates its 10th Birthday this year, has won a gold medal at the 2009 San Francisco World Spirits Competition for the fourth consecutive year. The international competition was set up in 2000 to recognise excellence in the spirits industry.
David Bromige, co-creator of Miller’s Gin, says: “We’re thrilled to win a gold medal at this prestigious world-class competition. It recognizes the care, attention to detail and high quality ingredients which go into the making of Miller’s and it’s particularly exciting as it coincides with the 10th Anniversary of the brand’s birth.”
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