Courvoisier Launches First Of Its Kind

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According to PRNewswire, Beam Global Spirits & Wine and Courvoisier, one of the world’s leading cognac houses, announced today the addition of Courvoisier Rose to its portfolio. A smooth blend of Courvoisier cognac and premium French red wine grapes, Courvoisier Rose is a light and refreshing cognac drink, crafted to be the perfect beverage for any occasion.

Courvoisier Rose provides a smooth alternative to the traditional flavor profiles of cognac, offering a fun, stylish beverage for consumers that is easy to drink. Packaged in the iconic Josephine bottle, Courvoisier Rose’s flavor profile features notes of blackberry, black currant and cherry, complemented by vanilla, honey, and vine-peach flavors. Courvoisier Rose is also ideal for mixing with juice or other mixers, but the 36 proof liquid is best served chilled or on ice for a refreshing and approachable taste experience.

“We are thrilled to add Courvoisier Rose to the Courvoisier family and offer consumers a new, fun and refreshing twist on cognac,” said Mallika Monteiro, Brand Manager, Courvoisier. “Courvoisier is known and recognized for our ethos of innovation and for our revolutionary spirit. We’re excited to expand our portfolio with a refreshing drink that will broaden our base and appeal to a larger variety of consumers.”

Courvoisier Rose will be available nationwide beginning June 1st, with a suggested retail price of $24.99 for a 750 mL bottle.