CellarPass expands to service craft beer market

CellarPass, the first online and mobile guest management system for fine beverage tasting reservations and ticketed events, expands to the craft brewing market with the addition of iconic Anchor Brewing Company to its portfolio of the best tasting, tour and event opportunities the U.S. has to offer.

Founded in 1896, Anchor Brewing is a San Francisco icon, credited with introducing the first widely available, handmade, high-quality craft beer to American beer drinkers. The brewery offers tours and tastings twice daily at its only flagship location in the Portrero Hill neighborhood. Through its participation in CellarPass, Anchor Brewing joins a select group of premium wineries and distilleries that offer easy, one-stop searching to book reservations through the CellarPass.com website and mobile app.

“Expanding into craft beer tasting and tours was a natural fit for CellarPass, and as one of San Francisco’s top tour destinations, Anchor is the best possible way to enter the brewery market,” said Jonathan Elliman, co-founder of CellarPass. “Anchor really needed a customizable platform like CellarPass, and no other guest management solution offers the level of customization that our company can provide,” continued Elliman. By managing their tour schedule through CellarPass, Anchor enables beer-lovers to book and securely pay for a tour, while receiving an instant confirmation, and even have turn-by-turn directions to the brewery sent directly to their smartphones. “We’re very pleased with our relationship with Anchor and their guests are the ultimate winner as they can now book a tour for the ultimate San Francisco experience,” Elliman added.

“Anchor had a need to evolve our current tour booking, management and revenue capabilities from paper and pencil and using Outlook into the digital era. As we sourced the right vendor that understood our size, our issues and had the ability to offer a customizable experience for our fans, CellarPass fit the bill in each area we we’re seeking,”  said Matt Canter, a Certified Cicerone® and one of the brewery’s marketing manager. “With the CellarPass booking engine, our tour opportunities will be exposed to a much wider audience, allowing many more beer-lovers, whether local or visiting San Francisco for a short period, to experience our beers, our history and our copper brewhouse.”

Follow CellarPass on Facebook at http://facebook.com/cellarpass, and on Twitter at http://twitter.com/cellarpass to get the latest updates. The CellarPass Winery Reservations App is available for download in the Apple App Store or on the company’s mobile-friendly website at www.cellarpass.com/mobile.