According to PRNewswire, Fox and Hound and Bailey’s Sports Grille are celebrating the Year of Beer and ushering in a year dedicated to all things beer throughout their entire system of restaurants.
To kick off the Year of Beer, each Fox and Hound and Bailey’s restaurant has created its own Better Beer Book. The beer enthusiasts at Fox and Hound tasted over 800 beers from all over the world and narrowed it down to about 100 of the best to create a beer lover’s handbook. This is a guidebook of the world’s best brews providing guests with a wide selection of bottled and draft beers to try.
Other components of the Year of Beer promotion include employee involvement in beer training classes and a Home Brew contest. Each of the district managers in their thirteen regions will learn how to brew beer at a day-long operations meeting. The homebrews will be judged on quality and most innovative beer label. At the end of the contest the winning region will receive a prize.
Guests can also get involved in the Year of Beer by downloading the free Fox and Hound iPhone application. The application allows guests to play the Frosty Fox game where users try to fill a glass with drops of beer. Users will also get the latest Fox and Hound news and can use the application to improve their knowledge by playing the included trivia game. When guests play, win, and explore the iPhone application, they earn credits towards free food at Fox and Hound or Baileys. Guests can earn up to $5.00 in credit, at any one time, towards a food purchase.
Upcoming promotions for the Year of Beer include a Beer Pairing Dinner in February, a four course meal with artfully selected beer pairings for only $35.00. During the month of March, Fox and Hound and Bailey’s will feature Beer Brackets, where guests can vote for their favorite beers by ordering them all month with the winning beer being featured in all restaurants March 31, 2012. One of the highlights of the second half of Year of Beer is the celebration of Oktoberfest, with the introduction of customized beer steins and a giveaway including tickets to the Great American Beer Festival as the grand prize.
