Corona Extra and Corona Light will again take the lead during the Cinco de Mayo holiday with all new “Corona de Mayo” promotional materials that leverage the portfolio’s strength during this key selling period.
The “Corona de Mayo” retail promotion, which runs in April and May, will deliver a wide range of on- and off-premise support materials to capture consumer attention and drive Corona sales. In bars, taverns, clubs and lounges Corona breaks through the clutter and grabs the attention of the consumer with “Corona de Mayo” themed pennant strings, inflatables, tackers, mosaic tile posters, table tents, beads, and bottle ponchos. 
“Cinco de Mayo is one of our largest holidays and selling periods, and it presents an excellent opportunity for the Corona Brand family to help retailers increases sales and profits and gain momentum moving into the summer selling season,” said Kevin Kramnic, vice president of promotional marketing for Crown Imports. “Our proven sales record and unique point-of-sale materials demonstrate to the retailer why they should select Corona Extra and Corona Light for the number one display location, additional shelf space, features and ads as well as new distribution, to fully leverage the strength of our portfolio during Cinco.”
Corona will also be supported by Cinco-themed TV, radio and outdoor advertising which will run throughout this key holiday selling period.
On-premise retail audiences should contact their local Corona distributor to check on availability of Corona Cinco-themed promotional items and POS.
Click here for more information on Corona’s “Corona de Mayo”
