Cabo Wabo Brings Shot of Rock ‘n Roll to On-Premise Establishments
Get ready to rock… Cabo style! Starting this month Cabo Wabo Tequila is unleashing a high-energy on-premise sales and marketing program called Shot of Rock ‘n Roll. As part of the year-long program, Cabo Wabo Tequila will bring its Rock ‘n Roll attitude to bars and nightclubs throughout the U.S., sampling its Blanco tequila expression and engaging the “work-hard, play-hard” consumer demographic.
During each managed bar night, Cabo Wabo representatives will offer shots and introduce new cocktails and variations of the world-famous Caborita. They will also create a fun Rock ‘n Roll vibe complete with trivia, POS material, guitar picks, electric guitar keychain bottle openers, and more.
The Cabo Wabo Tequila Shot of Rock ‘n Roll Tour will make stops in Arizona, California, Colorado, Georgia (Atlanta), Illinois (Chicago), New Jersey, New York, Texas, and Washington (Seattle).
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