Brockmans Gin Breaks Barriers

The new spirits brand experiencing significant growth in Northeast.

 

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Brockmans, a new style gin hand crafted in the U.K., reports rapid trajectory of sales growth since its launch in the U.S earlier this year. The award-winning gin has exceeded midyear distribution goals by an average of more than 200% in each of its markets: New Jersey, Massachusetts and Metro New York. The brand’s seasoned sales team — which includes Amanda Goggin, Matthew Argenti and David McNicoll — has been instrumental in the brand’s growth, driving a 70% reorder rate at retail and on-premise accounts.

“We are a new-style, craft spirit unlike traditional London dry gins, so inciting trial among consumers and the trade has been critical to our success in the U.S.,” states Bob Fowkes, Director and Co-Founder of Brockmans Gin. “Our team of market managers works tirelessly to get our product in as many hands as possible through samplings, trainings, events, etc. Because of this, we have a growing audience of gin and non-gin drinkers quickly adopting Brockmans as their new favorite white spirit.”

Leading the efforts in Massachusetts is beverage veteran Amanda Goggin. She began her career with M.S. Walker as a sales representative for both on- and off-premise accounts. She then took a position as an Account Manager for beverage giant Coca-Cola, overseeing large store accounts in South Boston. Following this, she led sales efforts for Wachusett Brewing Company in Rhode Island and South Eastern Massachusetts before joining the Brockmans team in February.

Matthew Argenti is Brockmans’ Market Manager in New Jersey, where he is the fourth generation in his family to be working in beverage alcohol sales. He began his career as an intern for Fedway Associates, quickly rising to the role of Key Account Manager for Bacardi USA, moving to Brockmans when the brand launched in the U.S. earlier this year.

David McNicoll joined the Brockmans’ team when it expanded sales into New York City this summer. His career began at Blair Athol, a local distillery near his home in the Scottish Highlands. In 2004, he created his own firm, called Scottish Routes, which was dedicated to whisky travel. McNicoll moved to America in 2010 where he has worked as a New York City brand ambassador for several successful spirits brands.

“Our Market Managers bring experience, knowledge and a strong passion for the industry to their work with Brockmans,” continues Fowkes. “The result of which is that we’re ahead of schedule for nearly all of our goals, surpassing, doubling and sometimes tripling projections.”

This month, New York City will follow the U.K., Spain, Switzerland, Massachusetts and New Jersey as the latest place to find Brockmans. After a successful U.S. introduction that began in February this year, the brand has opened distribution to select retail and on-premise accounts in Manhattan through Park Street Imports. A targeted sales and marketing campaign—including public relations, social media and the appointment of a dedicated brand sales representative—will support Brockmans’ NYC entry.

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“Gin is a fast growing category in the U.S., especially in New York where the spirit often occupies at least two places on drink lists at top accounts,” comments Bob Fowkes, Director and Co-Founder of Brockmans Gin. “Our desire to enter the Manhattan market was fueled in part by the success we’ve already had in MA and NJ, but also because we believe Brockmans will be well received in this city that embraces the nuances that make gin such a great spirit.”

With a signature botanical recipe that marries traditional gin flavors with Bulgarian coriander, citrus and top notes of mountain blueberries and blackberries, Brockmans has a unique flavor profile unlike any other gin in the world. Each bottle is made by batch distillation conducted in 100-year-old-copper stills, making it a true craft spirit. “In Manhattan, where the wave of the craft spirits movement is continually billowing, bartenders and mixologists are always looking for something to excite their patrons,” says Fowkes. “We can’t wait to introduce them to Brockmans.”
 
Brockmans Gin will be working with Park Street Distributors to target select accounts throughout the city for its preliminary New York introduction. During this time, Brockmans will occupy shelves in a small number of premium accounts with the eye to expand to full distribution in the coming months. A dedicated sales representative for Brockmans will provide staff trainings and brand education, conduct sampling and work hand-in-hand with the PR team to promote drink placements and tasting events at participating on- and off-premise accounts.

Brockmans Gin is available in 750 mL at an SRP of $34.99. For more information, visit www.brockmansgin.com.