BarSmarts WIRED 2011 from Pernod Ricard USA

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Pernod Ricard USA has announced the next wave of their comprehensive online bartending training, education, and certification program called BarSmarts WIRED. Unlike the invitation only BarSmarts ADVANCED, this program is available 100% online.

BarSmarts WIRED offers bartenders and enthusiasts the opportunity to get their certification through a web-based platform at www.barsmarts.com where, once registered, they can download content, complete assignments, take exams and gain certification within the time frame specified. The program costs $65 and includes a BarSmarts messenger bag and a complete set of professional bar tools. Applicants must be 21 or older.

“The response to the first three waves of BarSmarts WIRED was tremendous,” said Suzanne Freedman, Director, On-Premise & BarSmarts, Pernod Ricard USA. “Hundreds of interested bartenders participated online, from new bar enthusiasts to Mixology professionals looking to stay on top of t heir field. With BarSmarts WIRED 2011 we are proactively reaching out to a global audience and enthusiasts with this proven program as a comprehensive training tool that can help them educate their staff and improve their account reputation, traffic and bottom line. We are excited to expand our reach beyond individuals and work with on-premise accounts to grow their businesses.”