Wine Australia has teamed up with the Open Space Alliance of North Brooklyn (OSA) for the Williamsburg Waterfront concert series taking place from June to September. This year will mark the third year that Wine Australia has been the sole wine sponsor for these sold-out summer events.
Last summer, the Williamsburg Waterfront account was the biggest Australian wine account for New York City, with all of the profits from wine sales going directly to OSA’s park developments and greening of the urban landscape in Brooklyn.
The wines are selected to showcase the quality, diversity and value of Australia’s wine selection to the crowds attending the shows. This year, Wine Australia has been working with Brooklyn retailers to stock a selection of the wines, and Wine Australia will be using Foursquare for an innovative social media campaign.
When a consumer goes into one of the participating stores and “checks-in” and then buys a bottle of one of the participating wines, they’re awarded a Wine Australia gift-pack. This means the consumer is not only getting a quality bottle of wine, they’re also getting a galss to drink it out of and a corkscrew to ensure further drinking pleasure.
Williamsburg Concert Schedule:
July:
• Wednesday July 6-Kid Cudi w/Chip Tha Ripper
• Tuesday July 12-Orchestra of St Luke’s (Free)
• Friday July 22-Death From Above 1979
• Friday July 29-Eugene Mirman & Pretty Good Friends featuring Patton Oswalt, Kristen Schaal and special musical guests They Might Be Giants (Free)
August:
• Tuesday August 2-Death Cab For Cutie w/Frightened Rabbit
• Friday August 12-Sonic Youth w/Wild Flag and Kurt Vile and the Violators
• Wednesday August 31-Bright Eyes
September:
• Thursday September 8-TV On The Radio w/Broken Social Scene
• Saturday September 17-Widepsread Panic
• Saturday September 24-Fleet Foxes w/The Walkmen
To keep up-to-date with what’s happening with Wine Australia, visit www.apluswines.com.
