Reinforcing its reputation as a leader in flavor innovation, Absolut Vodka has announced the launch of Absolut Orient Apple, a new flavor that offers the fresh fruity taste of apples combined with tangy ginger that creates a festive twist to any cocktail. It will be available at retail beginning May 2011.
Apple is one of the most widely cultivated and consumed fruits in the U.S., while ginger is known for its juicy but distinct taste and has become one of the most popular spices consumed today. With no sugar or artificial flavors, Absolut Orient Apple mixes well with a wide range of juices and sodas.
Absolut has been a pioneer in the flavored vodka category with such flavors as Absolut Peppar and Absolut Citron. With the addition of Absolut Orient Apple, the brand now carries a line of thirteen distinct flavors in addition to the original Absolut Vodka.
Absolut Orient Apple will be available in 750 mL, 1.0 L, and 50 mL bottles. The suggested retail price is $20.00 for the 750 mL, which falls in line with many of the Absolut flavored offerings.
