On October 14, Absolut set up a “Cocktails Perfected” bar at this fall’s must-attend tasting event—The Ultimate Blast—at the Marriot Marquis in New York City. The Absolut bar showcased delicious cocktails, made by brand ambassadors Jamie Gordon and Sarah Sercia, that are easy to make at home during the holidays. Pernod Ricard English Gins were represented with a London themed Beefeater 24 bar complete with British rock music and London-style cocktails expertly crafted by Nick Van Tiel. The Ultimate Blast, presented by esteemed partners of The Ultimate Beverage Challenge, provided the perfect venue for consumers, media and the trade to enjoy the finest cocktails, spirits and wines in one location.
