According to The New York Daily News, Anheuser-Busch is coming out with a sweeter, higher alcohol-content version of Bud Light as the company continues to build on the popularity of one of its most sought-after beers.
Bud Light Platinum will come in a cobalt blue bottle and will be 6% alcohol by volume, compared with Bud Light’s 4.2 percent, the company said. The brewer said that the new, sweeter-tasting product will hit shelves in late January, and will offer a more upscale option for light beer drinkers.
A number of major brewers have been struggling with beer sales in the United States as the economic downturn limits consumer spending. Parent company Anheuser-Busch InBev reported that its profit rose from a year earlier even though it sold less beer around the world. Bud Light has beaten that trend, and continues to grow in popularity.
