Pernod Ricard USA and BAR, LLC, completed their milestone 40th BarSmarts LIVE event April 6th in Denver. The BarSmarts LIVE event is the culmination of BarSmarts’ online bartender education program, inviting the program’s top performers from each market to attend.
Since BarSmarts’ inception in 2008, the program has educated members of the mixology community in major markets who are committed to the profession of bartending, producing a total of 13,462 graduates including 3,168 BarSmarts ADVANCED grads. The BarSmarts program is delivered through an exclusive BarSmarts ADVANCED home study kit that includes a work book, mixology equipment and instructions on how to complete the rigorous online pre-course work. The top performers from each market are then invited to attend one of four annual BarSmarts LIVE events, which have been hosted in 23 cities nationwide and in Dublin, Ireland. The event is hosted by the esteemed BAR, LLC partners who include world renowned spirit experts and mixologists Dale DeGroff, Steve Olson, Doug Frost, F. Paul Pacult, Andy Seymour and David Wondrich.
“BarSmarts is one of the most powerful and successful bartender education programs in the industry,” said Shawn Kelley, Senior Brand Manager for Brand Education, Pernod Ricard USA. “We are thrilled with how the program has grown over the past eight years and extremely proud to be celebrating the 40th BarSmarts LIVE event in Denver. BarSmarts has set the standard for mixology education and elevated the skills of thousands of bartending enthusiasts and professionals. It is rewarding to be part of such a pivotal transformation. We are looking forward to our 41st event, which will be held in May in Miami.”
