Last night Belvedere Vodka, the world’s original luxury vodka, unveiled its new ‘Know the Difference’ advertising campaign photographed and directed by avant-garde fashion photographer Ellen von Unwerth, at 10 Corso Como, during Milan Fashion Week.

Some of the most influential fashion industry influencers joined Charles Gibb, President of Belvedere Vodka and Ellen von Unwerth to celebrate the artistic partnership and those who know the difference between a regular night out and an extraordinary night out.

Notable guests in attendance included: Barbara Berlusconi & Eleonora Berlusconi, Carla Sozzani, Cristina Lucchini, Linda Tol, Winonah De Jong, Natasha Stefanenko, Paolo Stella, Carlo Mazzoni, Guido Taroni and Ivan Olita.

“Belvedere Vodka gave me the opportunity in truly letting my creative vision and expression roam free to interpret their values and their world,” says Ellen von Unwerth. “The results are highly fun and irreverent photographs that I feel embody Belvedere’s wit, sophistication and elegant yet edgy style.”

“Belvedere is a vodka with character. It is a statement of style, substance and confidence. Authentic and naturally smooth, it is the luxury vodka of those who are in the know.” remarks Charles Gibb, President of Belvedere Vodka. “Teaming up with Ellen von Unwerth, for the Know the Difference campaign, is the perfect ingredient to toast to those who believe in the strength of audacity and the value of authenticity”.

Photographed in Buenos Aires, Argentina, this campaign features a glamorous group of urban sophisticates, both men and women, plugged into pop culture, who enjoy life with class, optimism and always a touch of boldness. Globally recognized for her unique vision behind the camera, Ellen von Unwerth’s signature style shines through any of her photographs. She perfectly portrays Belvedere’s confident and spontaneous personality in a refined and vibrant aesthetics that is completely identifiable as Ellen von Unwerth’s craft.

With its incomparable presence in the international fashion community, Belvedere Vodka continues to capture the fun-loving and inspirational spirit of fashion weeks, becoming every fashionista’s drink of choice.