Customizable cocktails took a leap forward with the announcement of an exclusive foodservice offer from Sacramento Tomato Juice and Skewdats Cocktail Skewers. Skewdats are the easy way to load appetizer items already on an operator’s menu to upsell Bloody Marys, Bloody Marias, Micheladas, and more as “appetizer cocktails.”
“The Bloody Mary is the most customizable cocktail possible,” says David Halt, Red Gold’s Divisional Vice President for Foodservice Sales. Red Gold is the maker of Sacramento Tomato Juice and Bloody Mary Mix. “There are endless possibilities for an operator to use appetizer items they already have to upsell a cocktail. Skewdats make preloading of these items on unique skewers quick and easy.”
Skewdats will enhance the presentation of a drink with its patent pending hub that
locks up to 8 skewers in place. The new, exclusive offer by Sacramento provides 25 free Skewdats with the purchase of five cases of Sacramento Tomato Juice or Bloody Mary Mix.
“We have seen tremendous growth in operators turning an ordinary $5 Bloody Mary into a $15 appetizer cocktail,” says Dallas Harrison, Red Gold National Account Manager. “With no extra cost, using appetizer items already on the menu, operators can promote an appetizer cocktail that can dramatically increase profitability.”
According to foodservice data tracker Datassential, Bloody Mary menuing is up by 20%, and Bloody Maria (tequila-based) menuing is up nearly 83% in just the past four years. By upselling enticing appetizer cocktail items beyond a couple of olives and a celery stalk, operators can create a unique and memorable customer experience. Operators can make it an even more memorable experience by allowing customers to choose their own appetizer toppings for a customize experience.
“The trend toward appetizer Bloody Marys began with the explosion of breakfast/ brunch chains and sports bars,” says Halt. “Our exclusive offer for free Skewdats makes it easy for any operator to upsell their cocktails.”
Sacramento Tomato Juice uses premium vine-ripened tomatoes and is non-GMO verified. For more than 80 years, the brand has been chosen by America’s top restaurants and bars as a signature of quality. Made by family owned and operated Red Gold, the company’s only mission is to serve the highest-quality, best-tasting tomatoes in the world.
To take advantage of the special, limited-time offer, operators can visit SacramentoTomatoJuice.com/Skewdat and download the Skewdats rebate form, purchase a minimum of five cases of any Sacramento product, then mail in their completed rebate form along with proof of purchase. Skewdats will then be shipped to them.