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“iichiko for the Win” Bartender Cocktail Competition

iichiko, Japan’s leading shochu brand, announces the entry dates, guidelines, and judging panel of its “iichiko for the Win” U.S. Bartender Cocktail Competition (#iichikoforthewin)....

Let’s Talk Shochu

Let's Talk Shochu Move over sake, there’s another Japanese spirit in town—shochu. The origins of Japan’s national spirit are a bit murky, but the spirit can...

Japan’s #1 Barley Shochu, Unveils “iichiko Saiten”

iichiko, Japan’s leading barley shochu brand, today unveils iichiko Saiten, a pioneering, higher-proof shochu that is optimized for mixology and targets bartenders at the...