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Design Will Drive the New Normal

In the last few months, we have witnessed a paradigm shift in the spaces we occupy in our lives, which has slowly re-educated everyone’s...

The Secret to Good Website Design

Your bar’s website is a tool to increase business and help new customers find you—plain and simple. I read a statistic a few years back...

EFFEN® Vodka Inspires Consumers To Be Proudly ‘Different by Design’

EFFEN® Vodka is proud to release a new marketing campaign called "Different by Design," aimed at celebrating self-expression and diversity. Different by Design launches...

Caorunn Gin Launches New Bottle Design

Approaching 10 years at the pinnacle of the premium gin market in the U.K., Caorunn’s new bottle has arrived in U.S. market in time...

Drambuie to Launch New label and Bottle Design

This June, Drambuie, the classic aged Scotch Whisky liqueur, will unveil a new label design and bottle. The new look evokes the history and...

Courvoisier Campaign Fuses Art/Fashion/Design

Courvoisier®, one of the world’s leading luxury cognacs, is proud to unveil two new artistic collaborations as part of its "Exceptional Journey" campaign. Drawing...

EPICA WINES LAUNCHES LABEL DESIGN CONTEST

Epica Wines, the adventurous Chilean wine brand that inspires epic lifestyles, invites consumers 21 and older in Chicago, Miami, New York, Ontario and British...

HOW TO: Build a Better Lighting Design

For most bar and nightclub owners, it seems like a no-brainer: Lighting and sound are crucial parts of a nightlife venue. Interesting lighting and...

BACARDÍ RUM UNVEILS BOLD NEW PACK DESIGN

Celebrating its 153rd anniversary today, BACARDÍ rum announces the first packaging update to the world’s number one selling rum in more than a decade....

Sample Story Bar Design 2

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Constellation Brands’ beer division, the largest imported beer company in the U.S., recently presented a $75,000 contribution to The V Foundation for Cancer Research at the “Jimmy V Classic”, a basketball tournament featuring four of the nation’s top college basketball teams, held annually at Madison Square Garden in New York. This is the fifth consecutive year in which Constellation and its top selling beer brand, Corona, has served as presenting sponsor of the event.