KegWorks, the Buffalo, NY-based retailer of Tools for Drinking, has recently redesigned their website to help create a more seamless, easy-to-navigate shopping experience for their customers.
Founded in 1998, KegWorks was quickly established as an industry leader in the online sale of draft beer equipment, bar tools, cocktail ingredients, and a range of other items related to drinking culture.
“When I started this company, I just wanted to provide a simple way for people to enjoy draft beer at home. The internet was really just getting started, and I saw an opportunity. But it’s amazing how fast time goes,” says David Rivers, KegWorks’ President and Founder.
From its inception, KegWorks has understood the importance of providing a “best in class” customer experience. Through the years, the company has worked diligently to update the functionality and design of their website to reflect this ethos, and this latest iteration marks a drastic step forward.
“We want our customers to love shopping at KegWorks. We want them to be able to find the products they want and feel confident that they are making an informed buying decision. Our new design is a giant leap forward, but we never want to stop improving,” noted KegWorks Vice President of Consumer Sales, Cal Lawson.
The new KegWorks utilizes a state-of-the-art ecommerce management system and logical, clean design to help ensure that every customer interaction is positive. Furthermore, the new design is fully responsive, making it easy-to-use on mobile phones, tablets, and any other device. This responsiveness provides unmatched convenience and underscores KegWorks’ desire to create a legendary shopping experience for every customer.
In an effort to settle for nothing less than world-class, the company is also seeking customer feedback about the usability of the new design. Between October 30th and November 6th, anyone who completes a brief survey with their feedback will be entered to win a $100 KegWorks gift card. For more details, or to complete the survey, visit http://www.kegworks.com/.
