To celebrate MobCraft Beer customers’ ability to get beer shipped directly to them, the brewery is launching a friendly competition to find the state with the most adventurous beer drinkers. A special limited edition brew will be made to honor the winning state.
MobCraft Beer is the world’s first and only crowdsourced brewery. Each month, visitors to MobCraftBeer.com submit ideas for a new craft beer. The best ideas are then posted to the website with their recipes to solicit online order. The beer with the most pre-orders is then produced and made available for delivery online or for pickup.
Once the month is over, the winning brew won’t be made again. “Almost every winning beer is limited edition and will not be made again once sold out,” Founder Henry Schwartz said.
Throughout July, August and September, MobCraft Beer will be tracking the number of Points coming from each state and visually representing the number on an online interactive map. The state with the most adventurous craft beer drinkers based on a point system is declared the winner. Visit mobcraftbeer.com/pages/craft-competition for competition details.
Previously MobCraft Beer drinkers would have to pick up winning beers like Night and Day IBA Ale and Mistah Tea at the House of Brews 4539 Helgesen Dr. in Madison.
Now they can have the unique monthly beer shipped directly to their doorstep.
You can find out more at www.mobcraftbeer.com
