Newcastle Brown Ale, America’s #1 selling import ale, is once again serving up summer fun with the return of its popular “Your Beer. Your Glass.” summer retail program that will have adult consumers lining up for Newcastle Brown Ale, and the chance to claim their own Newcastle Geordie Schooner-the authentic British style brown ale glass used to enjoy Newcastle’s lightly hopped, refreshing style in Newcastle, England.
“The Geordie Schooner was designed to highlight Newcastle Brown Ale’s smooth and refreshing liquid attributes and provide the drinker with an authentic Newcastle Brown Ale experience,” said Colin Westcott Pitt, Vice President of Marketing, Newcastle Brown Ale. “The schooner’s nucleated bottom agitates the liquid’s carbon dioxide keeping a strong head on the beer while the concave shape of the glass helps retain the head and captures the bouquet of aromas.”
Colorful Newcastle bottle cap stools and pint glass standees are sure to draw shoppers to the Newcastle in-store displays where they can learn the details of the program’s promotional offer while stocking up for summer fun. POS materials prompt consumers to purchase Newcastle Brown Ale and either mail in six bottle caps or go online to redeem the offer for an authentic Geordie Schooner. Consumers can explore Newcastle’s engaging and interactive website to learn more about their favorite import ale.
“Your Beer. Your Glass.” in-store sampling activations will be popping up in select retail venues around the nation. Consumers who happen upon these events will be greeted by a Newcastle Brand Ambassador who will reveal the liquid attributes of the “Lighter Side of Dark” Newcastle Brown Ale, and complimentary Geordie glassware offer, while bestowing patrons with refreshing samples of Newcastle Brown Ale.
Newcastle’s “Your Beer. Your Glass.” program hits retail outlets from May 1, 2011 through September.
