Yaguara Cachaça Launches Two New Expressions

Brazil’s premier cachaça producer introduces two new expressions of its cachaça to the U.S. market in time for the spirit of this summer’s Olympic Games in Rio de Janeiro. Yaguara Branca (40.5% ABV) is a smooth, balanced 100% white cachaça while Yaguara Ouro (42% ABV) is a more golden expression, aged in two native Brazilian woods and American oak barrel for a deeper, more character.
 
With the successful launch of the flagship, Yaguara Blended, 100% blended  organic cachaça in 2015, Yaguara’s team is excited to showcase the Spirit of Brazil in time for summer sipping.  
 
To taste exceptional cachaça is to taste the essence of Brazil, which goes beyond its cliché of beach soccer and beautiful people and the Summer Games present the ideal opportunity for exploring this distinctive and stylish South American spirit.   
 
Even with its long history of more than five centuries, cachaça is a contemporary spirit. It’s synonymous with Brazil’s fashionable lifestyle and national cocktail and summer’s hottest drink, the caipirinha. It also works well as the basis of many other imaginative drinks. The pure, intense flavors of both Branca and Ouro can also be savored on their own — neat or on the rocks.
 
Distilled from fresh sugar cane juice in traditional alambique copper stills, Yaguara uses a sustainable process having each batch supervised and signed off on by Yaguara’s master blender, Erwin Weimann, one of Brazil’s leading experts in the field of cachaça.    
 
“Yaguara’s vision is to explore the superior blending capabilities of cachaças and how the category can grow and offer unique combinations to demanding palates, “Thiago Camargo, co-founder and US representative.
 
“We have a rich flora in Brazil and cachaça’s production can only gain from all the possibilities of being aged in woods that no other country has,” explains Weimann, one of the Brazil’s most renowned cachaça experts. “We’re very happy to share this Brazilian biodiversity with the world.”
 
All three of Yaguara’s cachaças’ bottles are designed by leading U.K.-based glass artist Brian Clarke with an eye-catching design inspired by the ancient Roman pattern made famous by Roberto Burle Marx on Rio’s Copacabana boardwalk.  
The bottle design was awarded by the WPO (World Packaging Organization) and ABRE (Brazilian Packaging Association) in 2014.
 
Yaguara Organic Blended:
Launched in 2014, Yaguara Blended brings centuries of craftsmanship to the most modern distilling technology.  Produced in small batches under the watchful eye of renowned Brazilian master blender Erwin Weimann, Yaguara Blended is made with a century-old Meneghel family recipe (Thiago’s maternal Grandfather).  Yaguara Cachaça received a double gold medal from the 2014 San Francisco World Spirits Competition, one of the most respected spirits competitions in the world. Additionally, Yaguara received a score of 92 points at the 2014 Ultimate Spirits Challenge, the highest ever awarded for a white cachaça
 
Yaguara is distributed by Union Beer/Blueprint Spirits.  It is available in the U.S. (NY, NJ, CT, RI, MA, FL) in select restaurant, bars and off-premise outlets in 750ml bottles with an ABV of 41.5% and an MSRP of $32.00. It is also available for purchase at www.astorwines.com   
 
Yaguara Branca:
Bottled at 40.5% ABV, Yaguara Branca was developed by Erwin Weimann and Jean Ponce, Yaguara´s Brazilian brand consultant – keeping the families tradition of blending. Ponce is a former bartender at D.O.M. in São Paulo, noted on San Pellegrino’s World’s 50 Best Restaurants list.  Branca is a traditional, 100% white, unaged cachaça.   
 
Yaguara Branca is distributed by Union Beer/Blueprint Spirits.  It is available in the U.S. (NY, NJ, CT, RI, MA, FL) in select restaurant, bars and off-premise outlets in 750ml bottles with an MSRP of $30.00. It is also available for purchase at www. astorwines.com
 
Yaguara Ouro:
Ouro, a barrel-aged expression of blended cachaça is bottled at 42% ABV. Developed by Yaguara’s master blender, Erwin Weimann, Yaguara Ouro is an original blend of cachaça aged in two Brazilian native woods — Cabreúva and Amburana – as well as American oak.
 
Yaguara Ouro is distributed by Union Beer/Blueprint Spirits.  It is available in the U.S. (NY, NJ, CT, RI, MA, FL) in select restaurant, bars and off-premise outlets in 750ml bottles with an MSRP of $44.00. It is also available for purchase at www.astorwines.com 

The creation of Yaguara Cachaça is rooted in the friendship of three young entrepreneurs. Thyrso and Thiago Camargo met Hamilton Lowe during their formative years, becoming fast friends in their time together at school. Over the years, Hamilton, who lived in England, regularly visited the brothers in their native Brazil. They would occasionally visit Thyrso and Thiago’s grandfather, who spent his life perfecting his own cachaça, Cachaça do Barba. It was on one such visit to Paraná that they recognized the opportunity to bridge the family cachaça tradition with modern Brazil and Yaguara Cachaça was born.
 
For more information on the brand visit www.cachacayaguara.com
Facebook: https://www.facebook.com/YaguaraCachaca