The Wyborowa Company, recognized as the 3rd fastest growing premium vodka brand last year, announced that its Polish pure rye grain vodka, coined “Wybo” has returned to select markets across the United States this week, giving Polish vodka connoisseurs within the U.S. opportunities to enjoy the brand noted for unmatched quality and flavor. The brand has earned an esteemed Polish Vodka Seal, touting more than 20 international awards, and winning a gold medal in the 2014 San Francisco World Spirits Competition. Wybo is currently sold in more than 80 countries worldwide.
“We are thrilled to introduce Wybo, and the rich story of the brand, to people throughout the country,” said Henrik Ellstrom, Global Marketing Director at The Wyborowa Company. “Wybo is an iconic brand in Poland, starting as far back as 1927, and fast becoming a national favorite and we are very proud to be able to bring it back for U.S.”
According to research data, there is significant potential to attract U.S consumers looking for a vodka brand with excellent quality and exceptional credentials at an affordable price. “With Crillon Importers under the leadership of Michel Roux we have found the just the right route to market for Wyborowa brand,” Ellstrom added.
Designed in a long neck bottle and a newly designed blue and silver, “ripped paper” label, Wybo is a particularly attractive presence when placed alongside other spirits on shelves, cabinets in private homes or small to chic restaurant bars. Its flavor encompasses an intricate process from a craft distilled in 40 small-scale agricultural distilleries in Western Poland and is run through a continuous distillation process giving the vodka its exceptional smoothness.
Wybo will be distributed in the U.S. by Crillon Importers Ltd., headquartered in Paramus, N.J., an importer and owner of a variety of international spirits, and priced around $15.99 for 750 ml.
“We are excited to be working with the Pernod Ricard Group and Wybo and we know it will be a great long-standing partnership,” said Michel Roux, CEO of Crillon Importers Ltd. “But more than anything it is our customers who stand to benefit greatly including our vibrant Polish community here in America to everyone else throughout the U.S. who appreciates the very best in a carefully crafted Polish vodka.”
For more information on Wyborowa, please visit pernod-ricard.com.
