The Wine & Spirits Wholesalers of America and the U.S. Drinks Conference have created a joint partnership to offer expanded educational sessions during WSWA’s 69th Annual Convention & Exposition, April 2-5, 2012, in Las Vegas. The newly created U.S. Beverage Alcohol Forum will offer business-related sessions on Thursday, April 5, 2012 from 12:30-4:30pm.
“We are thrilled to continue our collaboration with USDC to create the U.S. Beverage Alcohol Forum, which will add value and commercial substance to our convention program for the second year in a row,” WSWA President and CEO Craig Wolf said. “Our goal is to continuously improve the convention and introduce new and interesting elements for the attendees, and the business-related sessions will do just that.”
“Partnering the U.S. Drinks Conference with the WSWA Convention & Exposition to create the U.S. Beverage Alcohol Forum allows us to reach a much broader audience,” said Mike Ginley, Partner of Next Level Marketing. “WSWA attracts over 2,000 attendees; people who most benefit from the type of information that we provide at the USDC, along with those people implementing practical information on the front lines.”
Participants who register for the WSWA Convention & Exposition will receive complimentary access to the sessions. WSWA has also established a special one-day fee of $375 for individuals who want to attend the sessions but are not able to attend the entire convention. Visit www.wswaconvention.org for registration information.
