Newcastle Brown Ale Brings Back Limited Edition Werewolf
In “No Bollocks” Fashion, Newcastle Uses Lore of Mythical Creature to Sell More Beer This Fall
Newcastle Brown Ale today announced the first nationwide release of its limited edition beer, Newcastle Werewolf. On shelves now for a limited time, Werewolf is a dual-character brew that pours “blood” red, starting smooth and ending with a bite.
“As we make the transition into fall, consumers seek out mellow, slightly malty brews to match the changing temperature,” said Charles van Es, brand director for Newcastle, HEINEKEN USA. “Our Limited Edition Werewolf stays true to the characteristics of Newcastle Brown Ale, but offers a seasonally advantageous palate – sweet berry fruit in the front and a bite of bitterness at the finish. In addition the creative label design, complete with an “Escaped From Britain” necker, further define our ‘No Bollocks’ direct messaging that consumers have really gotten behind this year.”
Brewed with rye malts, making Werewolf naturally blood-red in color, Newcastle Werewolf has an alcohol by volume (ABV) of 4.5 percent with 23.4 International Bittering Units (IBUs). The seasonal offering from Newcastle presents mellow overtones of slight berry fruit and roasted caramel notes with a lingering deep bite of bitterness from Fuggle and Golding hops.
Newcastle Werewolf is available nationally from August 2012 through October 2012 in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Werewolf will also be available on draught at pubs in select markets.
